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  • Search: person:"French, Juliana Angeline"
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Year of publication
Subject
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Malaysia 3 China 2 Innovation 2 Marketing 2 Marketing management 2 Marketingmanagement 2 B2B partnerships 1 Brand collaboration 1 Brand management 1 Business model 1 Business models 1 Campaign controversy 1 Chinese consumer culture and institutional theory 1 Consumer behaviour 1 Coronavirus 1 Crisis management 1 Cross-cultural management 1 Cross-cultural relations 1 Cultural identity 1 Cultural sensitivities 1 Digital transformation 1 Digitalisierung 1 Digitization 1 Dynamic capabilities 1 Dynamische Kompetenzen 1 F&B industry 1 Feminist universalism 1 Femvertising 1 Fertility 1 Fertilität 1 Gender Economics 1 Gender economics 1 Geschäftsmodell 1 Higher education institution 1 Hochschule 1 Industrie 4.0 1 Industry 4.0 1 Institutional economics 1 Institutionenökonomik 1 Interkulturelle Beziehungen 1
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Online availability
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Undetermined 4 Free 1
Type of publication
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Article 5
Type of publication (narrower categories)
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Aufsatz im Buch 3 Book section 3 Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 5
Author
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French, Juliana Angeline 5 Yee Wen Lim 3 Aminath Shaba Ismail 2 Shafiullah Anis 2 Jahari, Siti Aqilah 1 Yang, I-Chieh Michelle 1
Published in...
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices 2 COVID-19 and the Evolving Business Environment in Asia : The Hidden Impact on the Economy, Business and Society 1 Journal of macromarketing 1 Journal of marketing management : JMM ; journal of the Academy of Marketing 1
Source
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ECONIS (ZBW) 5
Showing 1 - 5 of 5
Cover Image
Boundary interweaving : the boundary-making strategy for multicultural coexistence in marketing systems
Yee Wen Lim; French, Juliana Angeline - In: Journal of macromarketing 44 (2024) 2, pp. 553-574
Persistent link: https://www.econbiz.de/10014584754
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Cover Image
Case 13: the Libresse V-Kebaya controversy in Malaysia
Shafiullah Anis; French, Juliana Angeline; Yee Wen Lim - In: Marketing Case Studies in Emerging Markets : …, (pp. 179-190). 2024
Persistent link: https://www.econbiz.de/10014528175
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Cover Image
Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Yee Wen Lim; French, Juliana Angeline; Shafiullah Anis - In: Marketing Case Studies in Emerging Markets : …, (pp. 205-217). 2024
Persistent link: https://www.econbiz.de/10014528181
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Cover Image
COVID-19 and the metamorphosis of the F&B Industry in Malaysia
Jahari, Siti Aqilah; French, Juliana Angeline; Aminath … - In: COVID-19 and the Evolving Business Environment in Asia …, (pp. 121-144). 2022
Persistent link: https://www.econbiz.de/10013283954
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Cover Image
Reproduction as consumption : unravelling the sociological shaping of reproductive tourism market in China
Yang, I-Chieh Michelle; Aminath Shaba Ismail; French, … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 5/6, pp. 515-543
Persistent link: https://www.econbiz.de/10013206670
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