Agent-based simulation has become an established method for innovation and technology diffusion research. It extends traditional approaches by modeling diffusion processes from a micro-level perspective, which enables the consideration of various heterogeneous stakeholders and their diverse...

When introducing a new product into market, substantial amounts of resources are put at stake. Innovation managers therefore seek for reliable predictions of the respective innovation diffusion process. Making such predictions, however, is challenging, because the diffusion trajectory is...

Market introduction and diffusion of new products is complex and multifaceted since it involves spatially dispersed customers with individual preferences who may be exposed to a wide range of influences including word-of-mouth communication within a social network. During the past decade...