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Search: person:"GEUENS, M."
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Consumer behaviour
38
Konsumentenverhalten
37
Advertising effects
17
Werbewirkung
17
Belgium
11
Belgien
10
Advertising
9
Emotion
9
Werbung
9
Brand
8
Markenartikel
8
Market research
8
Marktforschung
8
Theorie
8
Theory
8
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
Cognition
5
Gender
5
Jugendliche
5
Kognition
5
Marketing
5
Marketing management
5
Marketingmanagement
5
Youth
5
Beziehungsmarketing
4
Europa
4
Europe
4
Food
4
Lebensmittel
4
Motivation
4
Relationship marketing
4
Befragung
3
Consumer attitudes
3
Consumer motivation
3
Decision
3
Entscheidung
3
Experiment
3
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Free
55
Undetermined
16
Type of publication
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Book / Working Paper
103
Article
43
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Working paper
81
Article in journal
41
Textbook
3
Language
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English
117
Undetermined
28
Dutch
1
Author
All
Geuens, Maggie
82
GEUENS, M.
35
Pelsmacker, Patrick de
22
Weijters, Bert
16
Geuns, M. van
15
Geuens, M.
14
Van Kerckhove, Anneleen
14
Vermeir, Iris
13
Faseur, Tine
8
PELSMACKER, P. DE
8
WEIJTERS, B.
7
FASEUR, T.
6
Schillewaert, Niels
6
VERMEIR, I.
6
VANTOMME, D.
5
Van Tomme, Delphine
5
Van den Bergh, Joeri
5
De Cannière, Marie Hélène
4
Vandecasteele, Bert
4
Adams, Leen
3
BRENGMAN, M.
3
Brengman, Malaika
3
De Pelsmacker, P.
3
Dewitte, Siegfried
3
KERCKHOVE, A. VAN
3
SCHILLEWAERT, N.
3
VANDECASTEELE, B.
3
Vermeir, I.
3
ADAMS, L.
2
Baumgartner, Hans
2
CANNIÈRE, M. H. DE
2
Cauberghe, Verolien
2
DEWITTE, S.
2
De Bondt, Caroline
2
De Houwer, J.
2
De Houwer, Jan
2
De Wulf, Kristof
2
Goedertier, Frank
2
HOUWER, J. DE
2
Pham, Michel T.
2
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Institution
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
35
Vlerick Business School
11
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
8
Published in...
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Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
35
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
34
Journal of business research : JBR
14
Vlerick Leuven Gent Management School Working Paper Series
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of advertising : the review of marketing communications
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of retailing and consumer services
2
Koloniaal-Staatkundige Vlugschriften
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International Journal of Consumer Studies
1
International Marketing Review
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research : JMR
1
Journal of public policy & marketing
1
Journal of the Academy of Marketing Science
1
Koloniaal-Staatkundige, Vlugschriften
1
Marketing letters : a journal of research in marketing
1
New directions in international advertising research
1
Psychology & marketing
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
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ECONIS (ZBW)
96
RePEc
46
OLC EcoSci
2
Other ZBW resources
2
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1
Beyond bundles : choosing product bundles increases shopping basket size
Kobuszewki Volles, Barbara
;
Ribbers, Daphne
;
Van …
-
2024
Persistent link: https://www.econbiz.de/10015123488
Saved in:
2
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2025
-
Eighth edition
Persistent link: https://www.econbiz.de/10015463583
Saved in:
3
When sharing is scaring : hesitance to share suboptimal food due to fear of negative responses from recipients
Zhang, Yi
;
Herpen, Erica van
;
Pandelaere, Mario
; …
-
2025
Persistent link: https://www.econbiz.de/10015589989
Saved in:
4
How and when do virtual influencers positively affect consumer responses to endorsed brands?
Volles, Barbara Kobuszewki
;
Park, Jaewoo
;
Van …
-
2024
Persistent link: https://www.econbiz.de/10015135908
Saved in:
5
Products in disguise : communicating product benefits with surface mimicry
Van Kerckhove, Anneleen
;
De Bondt, Caroline
;
Geuens, Maggie
-
2023
Persistent link: https://www.econbiz.de/10013542028
Saved in:
6
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
-
2023
Persistent link: https://www.econbiz.de/10014304087
Saved in:
7
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
-
2023
Persistent link: https://www.econbiz.de/10014383069
Saved in:
8
Investigating the effectiveness of simplified labels for safe use communication : The case of household detergents
Geuens, Maggie
;
Byrne, Dominic
;
Boeije, Geert
;
Peeters, …
-
2021
Persistent link: https://www.econbiz.de/10012537469
Saved in:
9
If you work it, flaunt it : conspicuous displays of exercise efforts increase mate value
Vandenbroele, Jolien
;
Van Kerckhove, Anneleen
;
Geuens, …
-
2020
Persistent link: https://www.econbiz.de/10012417168
Saved in:
10
Same but different : using anthropomorphism in the battle against food waste
Cooremans, Katrien
;
Geuens, Maggie
-
2019
Persistent link: https://www.econbiz.de/10012534231
Saved in:
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