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Search: person:"Gammarano, Igor de Jesus Lobato Pompeu"
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Consumer behaviour
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Digitalisierung
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7th-8th-generation video games consoles
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Brasilien
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Brazil
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Brazilian Consumers
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Arruda Filho, Emílio José Montero
5
Gammarano, Igor de Jesus Lobato Pompeu
5
Dholakia, Ruby R.
2
Barreto, Iury Assis
1
Costa, Everaldo Marcelo Souza da
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Dholakia, Nikhilesh
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European journal of marketing
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International journal of business information systems : IJBIS
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Journal of customer behaviour
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Journal of strategic marketing
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The journal of high technology management research
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ECONIS (ZBW)
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Beyond influence : unraveling the complex tapestry of digital influencer dynamics in hyperconnected cultures
Gammarano, Igor de Jesus Lobato Pompeu
;
Dholakia, Nikhilesh
- In:
European journal of marketing
59
(
2025
)
1
,
pp. 21-58
Persistent link: https://www.econbiz.de/10015198468
Saved in:
2
Technology-driven consumption : digital natives and immigrants in the context of multifunctional convergence
Arruda Filho, Emílio José Montero
;
Gammarano, Igor de …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 181-205
Persistent link: https://www.econbiz.de/10012515817
Saved in:
3
Antecedents of Brazilian consumers' intentions towards virtual grocery shopping
Dholakia, Ruby R.
;
Costa, Everaldo Marcelo Souza da
; …
- In:
Journal of customer behaviour
20
(
2021
)
3
,
pp. 221-242
Persistent link: https://www.econbiz.de/10014424088
Saved in:
4
Before game over : a study on the experiences, prediction and values of consumption of players of seventh-generation videogame consoles
Arruda Filho, Emílio José Montero
;
Gammarano, Igor de …
- In:
International journal of business information systems : …
32
(
2019
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10012154592
Saved in:
5
For every "game over" there is a "play again" : analysis of user preferences regarding 7th- and 8th-generation video games consoles
Arruda Filho, Emílio José Montero
;
Gammarano, Igor de …
- In:
The journal of high technology management research
29
(
2018
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011883406
Saved in:
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