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Johnson, Frank
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European journal of marketing : EJM
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A contingency approach to marketing high technology products
Gardner, David M.
;
Johnson, Frank
;
Lee, Moonkyu
; …
- In:
European journal of marketing : EJM
34
(
2000
)
9-10
,
pp. 1053-1077
Persistent link: https://www.econbiz.de/10006093367
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