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  • Search: person:"Glassman, Myron"
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Year of publication
Subject
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Consumer behaviour 5 Konsumentenverhalten 5 Corporate Social Responsibility 4 Corporate social responsibility 4 Stakeholder 3 Corporate culture 2 Hispanics 2 Hispano-Amerikaner 2 Language 2 Marketing management 2 Marketingmanagement 2 Mehrsprachigkeit 2 Multilingualism 2 Product information 2 Produktinformation 2 Public relations 2 Sprache 2 USA 2 United States 2 Unternehmenskultur 2 Öffentlichkeitsarbeit 2 Advertising 1 Advertising demographics 1 Beards 1 Bewertung 1 Beziehungsmarketing 1 Bilingual marketing 1 Cause-Related Marketing 1 Cause-related marketing 1 Charity 1 Corporate reputation 1 Cosmetic features 1 Cross-cultural marketing 1 Customer satisfaction 1 Designation of origin 1 Dienstleistungsqualität 1 Digitale Dienste 1 Evaluation 1 Facial hair 1 Firmenimage 1
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Online availability
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Undetermined 9 Free 1
Type of publication
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Article 29 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 6 Aufsatz in Zeitschrift 6 Aufsatz im Buch 1 Book section 1 Reprint 1
Language
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Undetermined 23 English 7
Author
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Glassman, Myron 30 Bartkus, Barbara 7 Bartkus, Barbara R. 6 Gopinath, Mahesh 5 McAfee, R.Bruce 4 McAfee, Bruce 3 Mcafee, R.Bruce 3 Deadrick, Diana L. 2 Glassman, Aaron 2 Honeycutt Jr, Earl D. 2 Karande, Kiran 2 McAfee, R. Bruce 2 Mcafee, Bruce 2 Nyer, Prashanth 2 Anderson, Claire J. 1 Arndt, Aaron D. 1 Bruce McAfee, R. 1 Champagne, Paul 1 Glassman, Nanci A. 1 Morris, Sara A. 1 Pinelli, Thomas 1 Rhiel, G. S. 1 Zugelder, Michael 1 Zugelder, Michael T. 1
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Published in...
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Journal of business ethics : JOBE 4 Psychology & marketing 4 Business Horizons 3 Business horizons 3 European Management Journal 3 European management journal : publ. twice a year for the Scottish Business School 3 Compensation & benefits review 1 Corporate reputation review : an international journal 1 Journal of Business Ethics 1 Journal of business logistics : JBL 1 Journal of engineering and technology management : JET-M 1 Journal of retailing and consumer services 1 Leading organizations : perspectives for a new era 1 Marketing research : a magazine of management and applications 1 SAM advanced management journal : amj 1
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Source
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OLC EcoSci 15 ECONIS (ZBW) 8 RePEc 7
Showing 1 - 10 of 30
Cover Image
Is dual language marketing socially responsible?
Glassman, Myron; Glassman, Aaron - In: Business horizons 60 (2017) 4, pp. 565-572
Persistent link: https://www.econbiz.de/10011707758
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How context interferes with similarity-attraction between customers and service providers : the moderating role of support source
Arndt, Aaron D.; Karande, Kiran; Glassman, Myron - In: Journal of retailing and consumer services 31 (2016), pp. 294-303
Persistent link: https://www.econbiz.de/10011528727
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The Effect of Multiple Language Product Descriptions on Product Evaluations
Gopinath, Mahesh - 2008
This study investigates the influence of bilingual product packaging descriptions on product evaluation. In an experimental study, the evaluation of a product with an English-only package is compared to the evaluation of the same product in a bilingual package. The evaluation of the product in...
Persistent link: https://www.econbiz.de/10012726331
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How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh; Glassman, Myron; Nyer, Prashanth - In: Psychology & marketing 30 (2013) 6, pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
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Philanthropy and corporate reputation : an empirical investigation
Morris, Sara A.; Bartkus, Barbara R.; Glassman, Myron; … - In: Corporate reputation review : an international journal 16 (2013) 4, pp. 285-299
Persistent link: https://www.econbiz.de/10010202900
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How Culture of Targeting Impacts the Evaluation of Products with Multilingual Packaging
Gopinath, Mahesh; Glassman, Myron; Nyer, Prashanth - In: Psychology & marketing 30 (2013) 6, pp. 490-500
Persistent link: https://www.econbiz.de/10010106764
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Do firms practice what they preach? : the relationship between mission statements and stakeholder management
Bartkus, Barbara R.; Glassman, Myron - In: Leading organizations : perspectives for a new era, (pp. 297-306). 2010
Persistent link: https://www.econbiz.de/10003947867
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Evaluating Pay-for-Performance Systems: Critical Issues for Implementation
Glassman, Myron; Glassman, Aaron; Champagne, Paul; … - In: Compensation & benefits review 42 (2010) 4, pp. 231-239
Persistent link: https://www.econbiz.de/10008445898
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Do Firms Practice What They Preach? The Relationship Between Mission Statements and Stakeholder Management
Bartkus, Barbara; Glassman, Myron - In: Journal of Business Ethics 83 (2008) 2, pp. 207-216
Persistent link: https://www.econbiz.de/10005719580
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Cover Image
The effect of multiple language product descriptions on product evaluations
Gopinath, Mahesh; Glassman, Myron - In: Psychology & marketing 25 (2008) 3, pp. 233-261
Persistent link: https://www.econbiz.de/10003735811
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