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  • Search: person:"Goryńska-Goldmann, Elżbieta"
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Subject
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Consumer behaviour 3 Konsumentenverhalten 3 B2C market 1 Beziehungsmarketing 1 Brand 1 Brand management 1 Customer integration 1 Food 1 Food market 1 Innovation 1 Innovation management 1 Innovationsmanagement 1 Kundenintegration 1 Lebensmittel 1 Lebensmittelmarkt 1 Markenartikel 1 Markenführung 1 Marketing management 1 Marketingmanagement 1 Motivation 1 National culture 1 Nationalkultur 1 New product development 1 Produktentwicklung 1 Relationship marketing 1 attitudes 1 brand strategy 1 co-creation 1 consumer ethnocentrism 1 consumers' behavior 1 food market 1 motivation 1 new product development 1 older consumers 1 participatory innovations 1 relationships 1 values 1
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Online availability
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Free 1 Undetermined 1
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 3
Author
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Gazdecki, Michał 3 Goryńska-Goldmann, Elżbieta 3 Adamczyk, Grażyna 1 Dębska, Katarzyna 1 Jacobsen, Lina Fogt 1 Klincewicz, Krzysztof 1 Król, Katarzyna 1 Lähteenmäki, Liisa 1 Wielicka-Regulska, Anna 1 Zatorska, Magdalena 1
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Published in...
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze 1 Creativity and innovation management 1 Folia oeconomica Stetinensia : FOS 1
Source
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
Cover Image
Evolution of motivation in co-creation : recruit, retain and complete in a project on new food product co-creation
Klincewicz, Krzysztof; Jacobsen, Lina Fogt; Dębska, … - In: Creativity and innovation management 33 (2024) 3, pp. 312-337
Persistent link: https://www.econbiz.de/10015144140
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Consumers engagement toward food brands : the case of dairy products
Gazdecki, Michał; Goryńska-Goldmann, Elżbieta - In: Folia oeconomica Stetinensia : FOS 20 (2020) 2, pp. 134-151
Persistent link: https://www.econbiz.de/10012628083
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Cover Image
Values versus ethnocentric attitudes of consumers on the food market
Adamczyk, Grażyna; Goryńska-Goldmann, Elżbieta; … - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10011308545
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