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Harich, Katrin R.
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OLC EcoSci
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ECONIS (ZBW)
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Consumers' Mood States: The Mitigating Influence of Personal Relevance on Product Evaluations
Curren, Mary T.
;
Harich, Katrin R.
- In:
Psychology & marketing
11
(
1994
)
2
,
pp. 91-108
Persistent link: https://www.econbiz.de/10007010101
Saved in:
22
Frau und Werbung : Vorurteile und Forschungsergebnisse
Bergler, Reinhold
;
Pörzgen, Brigitte
;
Harich, Katrin R.
-
1992
Persistent link: https://www.econbiz.de/10000838959
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