Search Results - person:"Hawley, Jana M."

Measuring customer-based brand equity: Empirical evidence from the sportswear market in China

Tong, Xiao; Hawley, Jana M. - 2009

This study seeks to examine the practicality and applications of a customer-based brand equity model in the Chinese sportswear market.Design/methodology/approach - Based on Aaker’s well-known conceptual framework of brand equity, this study employed structural equation modeling to investigate...

Persistent link: https://www.econbiz.de/10009464089

Explaining consumers’ channel-switching behavior using the theory of planned behavior

Pookulangara, Sanjukta; Hawley, Jana M.; Xiao, Ge - In: Journal of retailing and consumer services 18 (2011) 4, pp. 311-321

Persistent link: https://www.econbiz.de/10009232586

Consumer value structures reflected in clothing advertisements

Ko, Sunyoung; Norum, Pamela S.; Hawley, Jana M. - In: Journal of fashion marketing and management 14 (2010) 3, pp. 451-468

Persistent link: https://www.econbiz.de/10008654367

Consumer value structures reflected in clothing advertisements

Ko, Sunyoung; Norum, Pamela; Hawley, Jana M. - In: Journal of fashion marketing and management 14 (2010) 3, pp. 451-468

Persistent link: https://www.econbiz.de/10009868545

Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions

Tong, Xiao; Hawley, Jana M. - In: Journal of fashion marketing and management 13 (2009) 4, pp. 566-581

Persistent link: https://www.econbiz.de/10003904789

Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions

Tong, Xiao; Hawley, Jana M. - In: Journal of fashion marketing and management 13 (2009) 4, pp. 566-581

Persistent link: https://www.econbiz.de/10009868517

Apparel product development: measures of apparel product success and failure

Jang, Namkyung; Dickerson, Kitty G.; Hawley, Jana M. - In: Journal of fashion marketing and management 9 (2005) 2, pp. 195-206

Persistent link: https://www.econbiz.de/10006015476

Retail entrepreneurial values in a bicultural community : cultural and economic contentions and negotiation

Hawley, Jana M. - In: The journal of socio-economics 25 (1996) 6, pp. 639-661

Persistent link: https://www.econbiz.de/10001215194

Retail entrepreneurial values in a bicultural community: Cultural and economic contentions and negotiation

Hawley, Jana M.; Hamilton, Jean A. - In: Journal of Behavioral and Experimental Economics … 25 (1996) 6, pp. 639-661

Persistent link: https://www.econbiz.de/10005380918

Maintaining business while maintaining boundaries : an Amish woman's entrepreneurial experience

Hawley, Jana M. - In: Entrepreneurship, innovation, and change 4 (1995) 4, pp. 315-328

Persistent link: https://www.econbiz.de/10001200299

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