Kasim, Emel; Stöhr, Johanna; Herzig, Christian - In: Qualitative Research in Organizations and Management: … 16 (2021) 3/4, pp. 550-571
Purpose: The study aims to enhance our understanding of strategizing sustainable palm oil at company level and to bridge the gap between strategy formulation and implementation. In this case-based study, the way a food company is tackling the challenges faced during the promotion and...