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Hirst, Craig
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Benson, Michael Christopher
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Beresford, Paul
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International journal of retail and distribution management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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1
Service-dominant logic : reframing category captainship and retailer category management
Benson, Michael Christopher
;
Glanfield, Keith
;
Hirst, Craig
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014484233
Saved in:
2
How consumers reconcile discordant food retailer brand images
Beresford, Paul
;
Hirst, Craig
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1104-1124
Persistent link: https://www.econbiz.de/10012395426
Saved in:
3
Marketing in food, hospitality, tourism and events : a critical approach
Tresidder, Richard
;
Hirst, Craig
-
2012
Persistent link: https://www.econbiz.de/10009599820
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