Purpose This paper discusses whether companies’ over-riding profit orientation can ever promote social outcomes; Important questions exist over whether, where and how individual and corporate responsibility should intersect; these questions require explicit consideration of how best to balance...

Purpose – This paper aims to investigate how young adult women smokers, a group the tobacco industry has specifically targeted, interpreted dissuasive sticks. Australia’s decision to introduce plain packaging has aroused international attention and stimulated interest in complementary...

Graphic warning labels and plain cigarette packaging are two initiatives developed to increase quit behaviour among smokers. Although a little is known about how adolescents interpret graphic warning labels, very few studies have examined how plain cigarette packaging would affect adolescents’...