In times of climate change, the Covid-19 pandemic, political unrest around the globe and ubiquitous corporate scandals, our consumerist and capitalist society is shaken. Mistrust in the political and economic system is widespread and the political debates in most of the democratic nations around...

This literature review systematically synthesizes studies that link consumer research to differences and similarities in virtue ethics between the East and the West, with a focus on early Chinese and ancient Greek virtue ethics. These two major traditions provide principles that guide consumer...