Purpose The purpose of this paper is to show how design thinking can be a useful approach for helping interorganizational partnerships create higher levels of value creation for both parties. By integrating concepts related to human cognition, contracts and performance, the authors show how...

In this chapter, we dissect the complex product and experience entanglement that is craft beer, highlighting that this product is about much more than what goes into the bottle. In doing so, we anchor our investigation within a real-life case study of Highland Brewing Company (HBC), the first...