The purpose of this study is to investigate the role of millennial tourists' accommodation service experiences (ASEs) on their satisfaction, word-of-mouth (WOM) and revisit intentions (RIs) in an emerging economy. A survey instrument was used to collect cross-sectional data from millennial...

Purpose - Purpose of the study is to build an integrated model of tourist destination advocacy explaining how tourists' revisit intention is affected by its direct and mediating effects, integrated with destination experience, tourist satisfaction, and destination image....