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  • Search: person:"Hsu, Tsuen-Ho"
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Year of publication
Subject
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Taiwan 6 Fuzzy sets 5 Fuzzy-Set-Theorie 5 Consumer behaviour 4 Konsumentenverhalten 4 Mobile communications 4 Mobilkommunikation 4 Beziehungsmarketing 3 Fuzzy linguistic preference relations 3 Joint Venture 3 Joint venture 3 Multi-criteria analysis 3 Multikriterielle Entscheidungsanalyse 3 Relationship marketing 3 AHP approach 2 AHP-Verfahren 2 Brand management 2 Dienstleistungsqualität 2 Industrie 2 Internet marketing 2 Manufacturing industries 2 Manufacturing strategy 2 Markenführung 2 Marketing management 2 Marketingmanagement 2 Mobile application 2 Multi-criteria decision making 2 Online-Marketing 2 Resource-based view 2 Ressourcenorientierter Ansatz 2 Risk perception 2 Service quality 2 Stickiness 2 Strategic alliance 2 Strategic alliances 2 Strategic marketing 2 Strategische Allianz 2 Supplier evaluation 2 Supplier relations 2 Advertising 1
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Online availability
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Undetermined 14 Free 2 CC license 1
Type of publication
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Article 31
Type of publication (narrower categories)
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Article in journal 13 Aufsatz in Zeitschrift 13 Aufsatz im Buch 2 Book section 2 research-article 2 review-article 2 Article 1 Bibliografie enthalten 1 Bibliography included 1
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Language
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English 23 Undetermined 8
Author
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Hsu, Tsuen-Ho 19 Hsu, Tsuen-ho 9 Tang, Jia-Wei 7 Lin, Ling-Zhong 5 Hsu, Tsuen‐Ho 3 Pan, Frank F. C. 3 Chen, Chun-Hsien 2 Chiu, Yen-Ting Helena 2 Lee, Monle 2 Lee, Yi-Jung 2 Liao, Pin-Pin 2 Lin, Ling Zhong 2 Su, Hwan-Yann 2 Tang, Jia-wei 2 Chen, Yi-Mu 1 Chiang, Chu-yin 1 Chou, Tzu-chuan 1 Hsu, Li-ling 1 Hung, Li-Chu 1 Hung, Li-chu 1 Hung, Li‐Chu 1 Lin, Ling-zong 1 Lu, Yu-Jou 1 Tang, Jia‐Wei 1 Wang, Yi-Sheng 1 Yeh, Huery-ren 1
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Published in...
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Quality & Quantity: International Journal of Methodology 3 Annals of operations research 2 Competitiveness Review: An International Business Journal 2 European retail research 2 Group decision and negotiation 2 Asia Pacific Journal of Marketing and Logistics 1 Business and finance : performance and management 1 Global management : strategy, challenges, and uncertainties 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 Journal of Innovation & Knowledge (JIK) 1 Journal of innovation & knowledge : JIK 1 Journal of promotion management : innovations in planning and applied research 1 Journal of retailing and consumer services 1 Journal of targeting, measurement and analysis for marketing 1 Management Decision 1 Management decision : MD 1 Managerial and decision economics : MDE ; the international journal of research and progress in management economics 1 Online Information Review 1 Progress in economics research 1 The Service Industries Journal 1 The service industries journal 1 Total quality management & business excellence : an official journal of the European Society for Organisational Excellence 1 Tourism and hospitality research : the surrey quarterly review 1 Tourism management : research, policies, practice 1 Tourism management perspectives : TMP 1
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Source
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ECONIS (ZBW) 16 OLC EcoSci 5 Other ZBW resources 5 RePEc 4 EconStor 1
Showing 1 - 10 of 31
Cover Image
Evaluations of brand management strategies for luxury goods with a hybrid fuzzy multicriteria decision making model
Hsu, Tsuen-Ho; Lin, Ling Zhong; Chen, Chun-Hsien - In: Managerial and decision economics : MDE ; the … 45 (2024) 5, pp. 3297-3315
Persistent link: https://www.econbiz.de/10014553867
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An SEM-ANP multi-criteria evaluation model for mobile advertising that affect purchase intentions : perspectives on the values of context awareness and flow experience
Hsu, Tsuen-Ho; Tang, Jia-Wei; Chen, Chun-Hsien - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 383-404
Persistent link: https://www.econbiz.de/10013550353
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Development of hierarchical structure and analytical model of key factors for mobile app stickiness
Hsu, Tsuen-Ho; Tang, Jia-Wei - In: Journal of Innovation & Knowledge (JIK) 5 (2020) 1, pp. 68-79
Mobile apps (applications) provide services such as information dissemination, knowledge promotion, social media integration, and online shopping, all of which are platforms that enable the strengthening of communication and foster interaction between firms and consumers. The related pieces of...
Persistent link: https://www.econbiz.de/10013266758
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Cover Image
Development of hierarchical structure and analytical model of key factors for mobile app stickiness
Hsu, Tsuen-Ho; Tang, Jia-Wei - In: Journal of innovation & knowledge : JIK 5 (2020) 1, pp. 68-79
Mobile apps (applications) provide services such as information dissemination, knowledge promotion, social media integration, and online shopping, all of which are platforms that enable the strengthening of communication and foster interaction between firms and consumers. The related pieces of...
Persistent link: https://www.econbiz.de/10012178504
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Applying fuzzy LinPreRa cognitive map to evaluate strategic alliance partnerships for outlying island duty-free shop
Hsu, Tsuen-Ho; Tang, Jia-Wei - In: Asia Pacific Journal of Marketing and Logistics 31 (2019) 4, pp. 730-758
Purpose: The purpose of this paper is to apply a fuzzy LinPreRa cognitive map to evaluate the interaction and importance of factors affecting the development of strategic alliance partnerships between the outlying island duty-free shops and existing collaboration firms in duty-free shops....
Persistent link: https://www.econbiz.de/10012065889
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Utilizing the hierarchy structural fuzzy analytical network process model to evaluate critical elements of marketing strategic alliance development in mobile telecommunication industry
Tang, Jia-Wei; Hsu, Tsuen-Ho - In: Group decision and negotiation 27 (2018) 2, pp. 251-284
Persistent link: https://www.econbiz.de/10011817416
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Impact of flow on mobile shopping intention
Chen, Yi-Mu; Hsu, Tsuen-Ho; Lu, Yu-Jou - In: Journal of retailing and consumer services 41 (2018), pp. 281-287
Persistent link: https://www.econbiz.de/10011808601
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Dynamic capabilities of biologics firms in the emerging business market : perspective of dynamic capabilities evident
Wang, Yi-Sheng; Hsu, Tsuen-Ho - In: Industrial marketing management : the international … 71 (2018), pp. 5-18
Persistent link: https://www.econbiz.de/10011871364
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A fuzzy preference relations model for evaluating key supplier relationships in TFT-LCD TV panel manufacturing industry
Tang, Jia-Wei; Hsu, Tsuen-Ho - In: Management Decision 53 (2015) 8, pp. 1858-1882
Purpose – Interest in investigating key supplier relationships from both academic and corporate spheres has increased in recent years. However, it is difficult to develop a sustainable and effective model for evaluating key supplier relationships because the information available in the...
Persistent link: https://www.econbiz.de/10014936455
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Cover Image
A fuzzy preference relations model for evaluating key supplier relationships in TFT-LCD TV panel manufacturing industry
Tang, Jia-wei; Hsu, Tsuen-ho - In: Management decision : MD 53 (2015) 8, pp. 1858-1882
Persistent link: https://www.econbiz.de/10011406979
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