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Leistungsbündel
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Huchzermeier, Arnd
3
Fürderer, Ralph
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Schrage, Linus E.
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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ECONIS (ZBW)
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When to Mass-customize and when to mass-produce: using the real options approach to evaluate product variety and pricing decisions
Huchzermeier, Arnd
-
1999
Persistent link: https://www.econbiz.de/10001418174
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2
Stochastic option bundling and bundle pricing
Fürderer, Ralph
;
Huchzermeier, Arnd
;
Schrage, Linus E.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 61-86)
.
1999
Persistent link: https://www.econbiz.de/10001425119
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3
Stochastic option bundling and bundle pricing
Fürderer, Ralph
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 131-156)
.
1996
Persistent link: https://www.econbiz.de/10001293676
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