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Bolton, Ruth N
Hutt, Michael D.
48
Speh, Thomas W.
19
Walker, Beth A.
17
Reingen, Peter H.
5
Tarasi, Crina O.
5
Bolton, Ruth N.
4
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Harrell, Gilbert D.
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Hutt, Michael D
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1
Balancing Risk and Return in a Customer Portfolio": A Reply
Tarasi, Crina O
;
Bolton, Ruth N
;
Hutt, Michael D
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-27
Persistent link: https://www.econbiz.de/10008999338
Saved in:
2
Balancing Risk and Return in a Customer Portfolio
Tarasi, Crina O
;
Bolton, Ruth N
;
Hutt, Michael D
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10008999341
Saved in:
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