Yield Management is a scientific theory which aims to maximize profit yields for perishable commodities. Birmingham city centre was selected as the source of information. Data were collected by semi‐structured interviews with a stratified sample of nine city hotel managers to ascertain...

This study sought to determine the views of professional hospitality managers and new diplomate entrants to the industry as to their perception of the degree to which courses in hospitality management prepare new entrants for their role in the industry. The feedback obtained has been used to...