Search Results - person:"Jaskirat Singh"

Does credit utilization pattern promote poverty alleviation? : an evidence from India

Singh, Jaskirat; Sharma, Dhiraj; Batra, G. S. - In: Global business review 24 (2023) 6, pp. 1227-1250

Persistent link: https://www.econbiz.de/10014432911

Internationalization of sport events through branding opportunities

Singh, Amandeep (ed.); Itani, Maher N. (ed.); … - 2025

"Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for...

Persistent link: https://www.econbiz.de/10015182374

Role of the Digital India Movement to incorporate the digital technologies in the Indian system : adoption of artificial intelligence

Rai, Jaskirat Singh; Goyal, Megha - In: Omnichannel approach to co-creating customer …, (pp. 142-155). 2024

Persistent link: https://www.econbiz.de/10014531572

The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events

Rai, Jaskirat Singh; Cho, Heetae; Yousaf, Anish; Itani, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 85-105

Persistent link: https://www.econbiz.de/10014486666

Alleviating urban poverty in India : the role of capabilities and entrepreneurship development

Singh, Jaskirat; Manjit Singh - In: International journal of social economics 51 (2024) 10, pp. 1314-1335

Persistent link: https://www.econbiz.de/10015198708

The impact of social media-related motivation on fantasy sport users' playing skills, sense of competition and performance expectancy

Rai, Jaskirat Singh; Cho, Heetae; Itani, Maher; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 11, pp. 2931-2952

Persistent link: https://www.econbiz.de/10015210847

Quantifying the relationship between e-advertising capabilities and marketing mix cost savings

Singh, Vikramjit; Singh, Jaskirat - In: International journal of applied management science : IJAMS 16 (2024) 1, pp. 44-67

Persistent link: https://www.econbiz.de/10015057111

Measuring spectators' perception toward peripheral stadium quality services after COVID-19 : impact on their emotions and attendance intentions

Rai, Jaskirat Singh; Foroughi, Behzad; Itani, Maher N.; … - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 375-394

Persistent link: https://www.econbiz.de/10014331419

An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour

Rai, Jaskirat Singh; Yousaf, Anish; Itani, Maher N.; … - In: Journal for global business advancement : JGBA 15 (2022) 5, pp. 600-620

Persistent link: https://www.econbiz.de/10014309113

Does financial inclusion impact socio-economic stability? : a study of social safety net in Indian slums

Singh, Jaskirat; Manjit Singh - In: International journal of social economics 50 (2023) 8, pp. 1060-1084

Persistent link: https://www.econbiz.de/10014331871

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