Search Results - person:"Jayakumar, Thivashini"

The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms : a systematic literature review

Wu, Tong; Jiang, Nan; Jayakumar, Thivashini; Chen, Mobai - In: Cogent business & management 11 (2024) 1, pp. 1-23

This study reviews the literature to determine how cognitive factors affect consumers’ value perception and video streaming platform subscription intentions. This study analyses 20 Scopus and Web of Science peer-reviewed articles to examine the complex relationship between cognitive factors,...

Persistent link: https://www.econbiz.de/10014526504

Beyond breathing exercises : rethinking mindfulness through a Buddhist lens to combat unethical decision-making in organizations

Gonaduwage Nilantha Roshan Perera; Feranita, Feranita; … - In: Journal of entrepreneurship in emerging economies 17 (2025) 1, pp. 73-97

Persistent link: https://www.econbiz.de/10015210630

Harnessing parasocial interaction in entrepreneurial education : virtual mentoring for distance learning

Thanuja Rathakrishnan; Jayakumar, Thivashini; Feranita, … - In: Innovation capabilities and entrepreneurial …, (pp. 69-97). 2024

Persistent link: https://www.econbiz.de/10014448340

Adversity breeds innovation : the essential role of necessity-preneurs in the COVID-19 era

Jayakumar, Thivashini; Thanuja Rathakrishnan; Feranita, … - In: Entrepreneurship Research : Developing New and Emerging …, (pp. 1-18). 2023

Persistent link: https://www.econbiz.de/10014338957

Silent killer or silent success : the double-edged sword of viral marketing on entrepreneurship

Thanuja Rathakrishnan; Jayakumar, Thivashini; Feranita, … - In: Entrepreneurship Research : Developing New and Emerging …, (pp. 19-36). 2023

Persistent link: https://www.econbiz.de/10014338964

Sharing travel related experiences on social media : integrating social capital and face orientation

Jayakumar, Thivashini; Goh, See-Kwong; Balaji, M. S. - In: Journal of vacation marketing 27 (2021) 2, pp. 168-186

Persistent link: https://www.econbiz.de/10012494059