Liu, Yang; Li, Qi; Edu, Tudor; Jozsa, Laszlo; Negricea, … - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 7, pp. 1565-1587
Purpose: The purpose of this paper is to appraise the impact of mobile shopping platform characteristics on consumer’s emotions, the relationship between emotions and their impact on impulsive buying. Design/methodology/approach: Mobile shopping platform characteristics were grouped into five...