Purpose: The purpose of the paper is to describe ambidextrous learning in organizations within the customer order-based context (COBC), here based on a dynamic view of work processes. The study focuses on how organizations can learn while working with customer orders, considering learning in...

Purpose: This study aims to empirically investigate the role of learning for suppliers of individualized customizations from a communication perspective. Design/methodology/approach: Five companies providing individualized customizations are investigated through an in-depth qualitative...