Search Results - person:"Karjaluoto, Heikki"

Empowering value co-creation : product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier

Siemieniako, Dariusz; Makkonen, Hannu; Kwiatek, Piotr; … - In: Industrial marketing management : the international … 124 (2025), pp. 128-149

Persistent link: https://www.econbiz.de/10015173281

Analysing user well-being in ridehailing services

Shaikh, Aijaz A.; Liébana-Cabanillas, Francisco; … - 2024

Persistent link: https://www.econbiz.de/10015190198

Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market

Wahid, Risqo; Karjaluoto, Heikki; Taiminen, Kimmo; … - In: Journal of international marketing 31 (2023) 1, pp. 106-123

Persistent link: https://www.econbiz.de/10014233467

Social media's role in customer experience creation user-generated content quality vs. firm-generated content quality

Tyrväinen, Olli; Karjaluoto, Heikki; Karjala, Pinja - In: Contemporary issues in social media marketing, (pp. 237-258). 2025

Persistent link: https://www.econbiz.de/10015358437

Blockchain, metaverse, and digital payments : a global digital consumer perspective

Shaikh, Aijaz A. (ed.); Mutanov, Galimkair (ed.); … - 2025

"Blockchain, metaverse, and digital payment technologies, collectively called digital ecosystem, have received much attention from academia, regulators, and industry alike. However, their usage across various sub-sectors of the economy and industry is slow and deployment is still largely...

Persistent link: https://www.econbiz.de/10015186580

Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement

Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; … - In: Industrial marketing management : the international … 118 (2024), pp. 12-26

Persistent link: https://www.econbiz.de/10014531704

Implications of the COVID-19 pandemic on market orientation in retail banking

Haapio, Hannele; Mero, Joel; Karjaluoto, Heikki; … - In: Journal of financial services marketing 26 (2021) 4, pp. 205-214

Persistent link: https://www.econbiz.de/10012666964

Negative eWOM and perceived credibility : a potent mix in consumer relationships

Izogo, Ernest; Jayawardhena, Chanaka; Karjaluoto, Heikki - In: International journal of retail and distribution management 51 (2023) 2, pp. 149-169

Persistent link: https://www.econbiz.de/10013552690

Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content

Tyrväinen, Olli; Karjaluoto, Heikki; Ukpabi, Dandison - In: Journal of interactive marketing 58 (2023) 4, pp. 400-413

Persistent link: https://www.econbiz.de/10014425176

Mobile money as a driver of digital financial inclusion

Shaikh, Aijaz A.; Glavee-Geo, Richard; Karjaluoto, Heikki; … - In: Technological forecasting & social change : an … 186PB (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014250622