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Marketing (Business Administration) 1
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Alvin C. Burns 1 Daryl McKee 1 Jerel Slaughter 1 Joseph H. Hair, Jr. 1 Kathleen Bratton 1 Ricks, Jr. 1
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The Effects of Strategic Corporate Philanthropy on Consumer Perceptions: An Experimental Assessment
Ricks, Jr. - 2002
There are many objectives for corporate philanthropic activity beyond altruism. Financial gain, increased image, and thwarting negative publicity have been suggested as potential objectives for corporate giving. This dissertation develops a 2X2 classification schema as a framework for empirical...
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