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  • Search: person:"Khan, Ahmad Sohail"
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Year of publication
Subject
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Brand equity 1 Customers 1 Human Resource Management 1 Internal branding 1 Interne Markenführung 1 Kunden 1 Markenwert 1 Personalmanagement 1
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Online availability
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Aufsatz im Buch 1 Book section 1 chapter 1
Language
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English 2
Author
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Abrar, Muhammad 2 Khan, Ahmad Sohail 2 Shabbir, Rizwan 1 Xiang, Li 1
Published in...
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Antecedents and outcomes of employee-based brand equity 1 Destination Branding and Bias in Ecotourism 1
Source
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ECONIS (ZBW) 1 Other ZBW resources 1
Showing 1 - 2 of 2
Cover Image
Understanding Destination Brand Experience
Abrar, Muhammad; Khan, Ahmad Sohail; Shabbir, Rizwan - In: Destination Branding and Bias in Ecotourism, (pp. 1-22). 2024
Ecotourism is one of the most vital catalysts of conservation and sustainable development in tourism. Ecotourism favours the production of economic and administrative support for protected areas, heightens the understanding of environmental and historical values, and improves the visitor's...
Persistent link: https://www.econbiz.de/10015538941
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Cover Image
Impact of employee-based brand equity on customer-based brand equity
Abrar, Muhammad; Khan, Ahmad Sohail; Xiang, Li - In: Antecedents and outcomes of employee-based brand equity, (pp. 16-30). 2022
Persistent link: https://www.econbiz.de/10013336128
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