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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
6
Konsumentenverhalten
6
Emotion
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Food retailing
3
Lebensmitteleinzelhandel
3
Dienstleistungsqualität
2
Feldforschung
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Field research
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Ladengestaltung
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Low-cost strategy
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Niedrigpreisstrategie
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Relationship marketing
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Sales promotion
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Savings
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Service quality
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Sparen
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Store design
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USA
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United States
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Verkaufsförderung
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Advertising effects
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Arbeitsgruppe
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Atmospherics
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Business Administration
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Collective action
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Einkaufszentrum
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Einzelhandel
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Experiment
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Freizeit
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Freizeitwirtschaft
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Kollektives Handeln
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Leisure
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Leisure industries
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Operations Research
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Operations research
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Blodgett, Jeffrey
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Cooper, Marjorie J.
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Gwin, Carol F.
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Wakefield, Kirk L
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Wakefield, Kirk L.
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Journal of business research : JBR
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The journal of services marketing
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ECONIS (ZBW)
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Retrospective: the importance of servicescapes in leisure service settings
Wakefield, Kirk L.
;
Blodgett, Jeffrey
- In:
The journal of services marketing
30
(
2016
)
7
,
pp. 686-691
Persistent link: https://www.econbiz.de/10011590914
Saved in:
2
Cross-functional interface and disruption in CRM projects : is marketing from Venus and information systems from Mars?
Cooper, Marjorie J.
;
Gwin, Carol F.
;
Wakefield, Kirk L
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 292-299
Persistent link: https://www.econbiz.de/10003704463
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