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Search: person:"Kirk L. Wakefield"
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Consumer behaviour
6
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6
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3
Food retailing
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3
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2
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Wakefield, Kirk L.
27
Inman, J. Jeffrey
6
Stilley, Karen M.
6
Cooper, Marjorie J.
5
Blodgett, Jeffrey G.
4
Gwin, Carol F.
4
Baker, Julie
3
Wakefield, Kirk L
3
Barnes, James H.
2
Inman, J.Jeffrey
2
Stilley, Karen M
2
Strombeck, Stephen D.
2
Bennett, Gregg
1
Blodgett, Jeffrey
1
Bush, Victoria D.
1
George, Morris
1
Inman, J Jeffrey
1
J. Jeffrey Inman
1
Jeffrey Inman, J
1
Johar, Gita Venkataramani
1
John Hulland
1
Kirk L. Wakefield
1
Larry Feick
1
Pham, Michel Tuam
1
Raghubir, Priya
1
Tanner, John F.
1
Vanitha Swaminathan
1
Wakefield, Kirk Lee
1
Wakefield, Lane T.
1
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The journal of services marketing
7
Journal of retailing
4
Journal of business research : JBR
3
Journal of Business Research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
Journal of Consumer Research
1
Journal of Services Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of service research
1
Journal of service research : JSR
1
Psychology & marketing
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OLC EcoSci
18
ECONIS (ZBW)
9
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3
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1
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21
Cross-functional interface and disruption in CRM projects: Is marketing from Venus and information systems from Mars?
Cooper, Marjorie J.
;
Gwin, Carol F.
;
Wakefield, Kirk L.
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 292-300
Persistent link: https://www.econbiz.de/10008900785
Saved in:
22
Industrial buyers' risk aversion and channel selection
Cooper, Marjorie J.
;
Wakefield, Kirk L.
;
Tanner, John F.
- In:
Journal of Business Research
59
(
2006
)
6
,
pp. 653-661
Persistent link: https://www.econbiz.de/10005477345
Saved in:
23
How Event Sponsors Are Really Identified: A (Baseball) Field Analysis - Think your sponsorship works? Think again. Sponsor identification responses, correct or incorrect, often ref...
Johar, Gita Venkataramani
;
Pham, Michel Tuam
; …
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 183-198
Persistent link: https://www.econbiz.de/10007379255
Saved in:
24
Situational price sensitivity: the role of consumption occasion, social context and income
Wakefield, Kirk L.
;
Inman, J.Jeffrey
- In:
Journal of retailing
79
(
2003
)
4
,
pp. 199-212
Persistent link: https://www.econbiz.de/10006611832
Saved in:
25
Customer Response to Intangible and Tangible Service Factors
Wakefield, Kirk L.
;
Blodgett, Jeffrey G.
- In:
Psychology & marketing
16
(
1999
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10006990237
Saved in:
26
Excitement at the Mall: Determinants and Effects on Shopping Response
Wakefield, Kirk L.
;
Baker, Julie
- In:
Journal of retailing
74
(
1998
)
4
,
pp. 515-540
Persistent link: https://www.econbiz.de/10006627832
Saved in:
27
Promoting leisure services: Economic and emotional aspects of consumer response
Wakefield, Kirk L.
;
Bush, Victoria D.
- In:
The journal of services marketing
12
(
1998
)
2-3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10007354949
Saved in:
28
Retailing Hedonic Consumption: A Model of Sales Promotion of a Leisure Service
Wakefield, Kirk L.
;
Barnes, James H.
- In:
Journal of retailing
72
(
1996
)
4
,
pp. 409-428
Persistent link: https://www.econbiz.de/10006632674
Saved in:
29
The effect of the servicescape on customers' behavioral intentions in leisure service settings
Wakefield, Kirk L.
;
Blodgett, Jeffrey G.
- In:
The journal of services marketing
10
(
1996
)
6
,
pp. 45-61
Persistent link: https://www.econbiz.de/10007321929
Saved in:
30
The effects of customer service on consumer complaining behavior
Blodgett, Jeffrey G.
;
Wakefield, Kirk L.
;
Barnes, James H.
- In:
The journal of services marketing
9
(
1995
)
4
,
pp. 31-42
Persistent link: https://www.econbiz.de/10007331251
Saved in:
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