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  • Search: person:"Kleih, Anne-Katrin"
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Year of publication
Subject
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Photo-based qualitative interview 2 consumer behavior 2 food 2 fruits and vegetables 2 market research 2 photographs 2 visual data 2 Fotografie 1 Market research 1 Marktforschung 1 Photograph 1 Qualitative Methode 1 Qualitative method 1
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Online availability
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Free 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article 1 Aufsatz im Buch 1 Book section 1
Language
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English 2
Author
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Kleih, Anne-Katrin 2 Lehberger, Mira 2 Sparke, Kai 2
Published in...
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Innovation in der Marktforschung 1 PraxisWISSEN Marketing 1
Source
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ECONIS (ZBW) 1 EconStor 1
Showing 1 - 2 of 2
Cover Image
The photo-based qualitative interview: Potential applications to market research and current challenges
Kleih, Anne-Katrin; Lehberger, Mira; Sparke, Kai - In: PraxisWISSEN Marketing 5 (2020) 01/2020, pp. 87-97
Photos have become an important part of private and public communication due to technical and digital developments. Photo-based qualitative interviews are capable not only of investigating subjective and implicit conditions, but also of making use of the everyday social practice of taking...
Persistent link: https://www.econbiz.de/10013270990
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Cover Image
The photo-based qualitative interview : potential applications to market research and current challenges
Kleih, Anne-Katrin; Lehberger, Mira; Sparke, Kai - In: Innovation in der Marktforschung, (pp. 87-97). 2020
Fotos sind aufgrund technischer und digitaler Entwicklungen ein wichtiger Bestandteil der privaten und öffentlichen Kommunikation geworden. Die qualitative Fotobefragung ermöglicht es, nicht nur subjektive und implizite Faktoren zu untersuchen, sondern sich auch die alltagsweltliche soziale...
Persistent link: https://www.econbiz.de/10013258481
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