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~isPartOf:"European journal of marketing : EJM"
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Beracs, Jozsef
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European journal of marketing : EJM
International journal of manufacturing technology and management
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APSTRACT: Applied Studies in Agribusiness and Commerce
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Department of Economics working paper
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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Journal of marketing management : MM
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Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences)
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Market : review for marketing theory and practice
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Marketing Strategy Typologies in Hungary
Hooley, Graham J.
;
Beracs, Jozsef
;
Kolos, Krisztina
- In:
European journal of marketing : EJM
27
(
1993
)
11-12
,
pp. 80-101
Persistent link: https://www.econbiz.de/10006106380
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