Startups leverage marketing and distribution partnerships to drive growth, leveraging established networks, customer bases, and industry expertise, boosting brand authority, reducing costs, and gaining competitive advantages. The literature highlights marketing and distribution alliances, for...

The banking sector is the backbone of economic development of India. Especially urban Co-operative bank with its reach to the bottom of the pyramid gained the confidence of common people for various their financial needs. This study is aimed at finding out the difference between the customer...