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~person:"Gupta, Rashik"
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Beziehungsmarketing
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Consumer behaviour
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generation Y
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Gupta, Rashik
Kumar, Shrawan
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Narayan, Yogesh
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Fagarasanu, Mircea
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Mital, Anil
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Coury, Helenice Jane Cote Gil
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Factors identification of online reputation and relationship with trust : a study of generation Y
Gupta, Rashik
;
Ponnuru, Karteek Ramalinga
;
Kumar, Anil
; …
- In:
International journal of business information systems : …
26
(
2017
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011856427
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