The term sustainability has received much attention in many spheres: in scientific discourse, international negotiations, policy, marketing, business, media and elsewhere. While the use of the term sustainability has become almost inflationary in both science and society, the work on theories of...

Purpose Although humans are part of nature, the relationship between humans and nature is not well understood, neither in sustainable marketing nor in relationship marketing. Nature is damaged by humans, and a lot of natural resources coming from nature are taken for granted. The services...