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Abernethy, Avery M.
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Laband, David N.
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Journal of advertising research
Public choice
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Southern economic journal
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The Impact of Trademarks and Advertisement Size on Yellow Page Call Rates
Abernethy, Avery M.
;
Laband, David N.
- In:
Journal of advertising research
44
(
2004
)
1
,
pp. 119-125
Persistent link: https://www.econbiz.de/10006504441
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2
The Customer Pulling Power of Different-sized Yellow Pages Advertisements
Abernethy, Avery M.
;
Laband, David N.
- In:
Journal of advertising research
42
(
2002
)
3
,
pp. 66-72
Persistent link: https://www.econbiz.de/10006508827
Saved in:
3
Influences on the Purchase of Yellow Page Display Advertisements - The display ad purchase rate for three services in 49 major US cities was examined. City size, display ad cost, a...
Abernethy, Avery M.
;
Laband, David N.
- In:
Journal of advertising research
39
(
1999
)
5
,
pp. 15-26
Persistent link: https://www.econbiz.de/10006517869
Saved in:
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