Lee, Hyunjoung; Shin, Sohyoun; Kim, Sanguk - In: Journal of Global Scholars of Marketing Science 20 (2010) 2, pp. 208-218
Internet has grown fast and become one of the most important retail channels now. Various types of Internet retailers, hereafter etailers, have been introduced so far and as one type of Internet shopping mall, 'surrogate Internet shopping mall' has been prosperous and attracting consumers in the...