YOO, Jaeheung; LEE, Kibaek; CHOI, Munkee - In: Communications & Strategies 1 (2013) 89, pp. 73-93
Crowdsourcing has been distinguished as an effective means of open innovation for collecting creative ideas from people who have various degrees of expertise and diversity in knowledge. Online platforms enable open innovation using the crowd in an efficient way in terms of cost and time...