Search Results - person:"Lee, Myong Jae"

The psychology of vacationers' hotel brand choice in a post-pandemic world

Kim, Jinkyung Jenny; Lee, Myong Jae; Han, Heesup - In: Journal of vacation marketing 29 (2023) 2, pp. 206-221

Persistent link: https://www.econbiz.de/10014246967

An integrated framework of behavioral reasoning theory, theory of planned behavior, moral norm and emotions for fostering hospitality/tourism employees' sustainable behaviors

Meng, Bo; Lee, Myong Jae; Chua, Bee-Lia; Han, Heesup - In: International journal of contemporary hospitality management 34 (2022) 12, pp. 4516-4538

Persistent link: https://www.econbiz.de/10013455338

How can hotel smartphone apps enhance hotel guest experiences? An integrated model of experiential value

Kim, Hyeongmin; Huh, Chang; Song, Chanho; Lee, Myong Jae - In: Journal of Hospitality and Tourism Technology 12 (2021) 4, pp. 791-815

Purpose The purpose of this study was to investigate relationships among the experiential value of hotel apps, the cognitive and affective evaluation of hotel apps users, hotel apps users’ satisfaction and their endorsement for the hotel apps. Specifically, this study examined the...

Persistent link: https://www.econbiz.de/10014874204

What factors influence Generation Y's employee retention in the hospitality industry? : an internal marketing approach

Frye, William D.; Kang, Soonhwa; Huh, Chang; Lee, Myong Jae - In: International journal of hospitality management 85 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012241411

Word-of-mouth, buying, and sacrifice intentions for eco-cruises : exploring the function of norm activation and value-attitude-behavior

Han, Heesup; Hwang, Jinsoo; Lee, Myong Jae; Kim, Joohyun - In: Tourism management : research, policies, practice 70 (2019), pp. 430-443

Persistent link: https://www.econbiz.de/10011949896

Investigating the impact of advertising during economic shocks on firm performance in the hospitality industry

Kim, Taewoo; Choi, Hyunsuk; Song, Chanho; Lee, Myong Jae - In: Journal of hospitality marketing & management 28 (2019) 8, pp. 1010-1031

Persistent link: https://www.econbiz.de/10012176748

A profile of spa-goers in the U.S. luxury hotels and resorts : a posteriori market segmentation approach

Huh, Chang; Lee, Myong Jae; Lee, Soojin - In: Journal of hospitality marketing & management 28 (2019) 8, pp. 1032-1052

Persistent link: https://www.econbiz.de/10012176752

Role of shopping quality, hedonic/utilitarian shopping experiences, trust, satisfaction and perceived barriers in triggering customer post-purchase intentions at airports

Han, Heesup; Lee, Myong Jae; Kim, Wansoo - In: International Journal of Contemporary Hospitality Management 30 (2018) 10, pp. 3059-3082

Purpose: This paper aims to extend the knowledge of travelers’ shopping behaviors at airport duty-free stores by investigating the role of multiple quality factors, value dimensions, trust and satisfaction. Moreover, the influence of possible barriers to airport shopping is examined....

Persistent link: https://www.econbiz.de/10012069243

Promoting towel reuse behaviour in guests : A water conservation management and environmental policy in the hotel industry

Han, Heesup; Lee, Myong Jae; Kim, Wansoo - In: Business Strategy and the Environment 27 (2018) 8, pp. 1302-1312

Persistent link: https://www.econbiz.de/10012081250

The value-belief-emotion-norm model : investigating customers’ eco-friendly behavior

Han, Heesup; Hwang, Jinsoo; Lee, Myong Jae - In: Journal of travel and tourism marketing 34 (2017) 4/6, pp. 590-607

Persistent link: https://www.econbiz.de/10011729153