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  • Search: person:"Leenders, Mark A.A.M."
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Year of publication
Subject
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Consumer behaviour 8 Konsumentenverhalten 8 Innovation 6 Big event 5 Film industry 5 Filmwirtschaft 5 Großveranstaltung 5 Innovation management 5 Innovationsmanagement 5 Music 5 Musik 5 New product development 5 Computerspiel 4 Firm performance 4 Netherlands 4 Niederlande 4 Pharmaceutical industry 4 Produktentwicklung 4 Unternehmenserfolg 4 Video game 4 Brand management 3 Distribution channel 3 Erfolgsfaktor 3 Event marketing 3 Event-Marketing 3 Markenführung 3 Marketing management 3 Marketingmanagement 3 Music festivals 3 Pharmaindustrie 3 Sequels 3 Social Web 3 Social web 3 Success factor 3 USA 3 United States 3 Variability 3 Vertriebsweg 3 Weinbau 3 Wine industry 3
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Online availability
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Undetermined 20 Free 11 CC license 2
Type of publication
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Article 53 Book / Working Paper 9
Type of publication (narrower categories)
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Article in journal 31 Aufsatz in Zeitschrift 31 Arbeitspapier 4 Working Paper 4 research-article 2 Aufsatz im Buch 1 Book section 1 Graue Literatur 1 Non-commercial literature 1
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Language
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English 46 Undetermined 16
Author
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Leenders, Mark A. A. M. 41 Leenders, Mark A.A.M. 18 Wijnberg, Nachoem M. 16 Gemser, Gerda 11 Wierenga, Berend 7 Chandra, Yanto 6 Bhansing, Pawan V. 5 Situmeang, Frederik B. I. 4 Bruggeman, Jeroen 3 Eliashberg, Jehoshua 3 Grunow, Daniela 3 Kuilman, Jeroen G. 3 Leenders, Mark A.A.M 3 Vermeulen, Ivar 3 Cong, Ling Mei 2 Elberse, Anita 2 Gerrath, Maximilian H. E. E. 2 Kuijken, Bram 2 O'Shannassy, Timothy 2 Situmeang, Frederik B.I. 2 Waarts, Eric 2 Wurff, Richard van der 2 Zhou, Michael 2 Augustijn, Jonathan J. E. 1 Bao Ngoc Le 1 Bogt, Tom ter 1 Bueren, Bart J. A. van 1 Ebbers, Joris Jan 1 El Haji, Anouar 1 Eliashberg, Joshua 1 Farrell, Mark 1 Farrell, Mark A. 1 Go, Frank M. 1 Huy Van Le 1 Jasper, Stephen 1 Krishen, Anjala S. 1 LaTour, Michael S. 1 Le Chi Cong 1 Lopez, Carmen 1 Muthaly, Siva 1
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Institution
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Erasmus Research Institute of Management 1
Published in...
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Journal of strategic marketing 7 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 4 Technovation : the international journal of technological innovation, entrepreneurship and technology management 4 ERIM report series research in management 3 Technology analysis & strategic management 3 European Journal of Marketing 2 European Management Journal 2 European journal of marketing : EJM 2 European management journal 2 Industrial and corporate change 2 Industrial marketing management : the international journal for industrial and high-tech firms 2 Journal of Trade Science 2 Journal of management : JOM 2 Long range planning : LRP ; international journal of strategic management 2 European Management Review 1 European management journal : publ. twice a year for the Scottish Business School 1 Industrial and Corporate Change 1 International journal of arts management 1 Journal of Business & Industrial Marketing 1 Journal of business research : JBR 1 Journal of cultural economics 1 Journal of hospitality marketing & management 1 Journal of macromarketing 1 Journal of management & governance 1 Journal of marketing management : MM 1 Journal of retailing and consumer services 1 Managing event operations 1 Marketing Science 1 Marketing letters : a journal of research in marketing 1 The journal of business & industrial marketing 1 The journal of product innovation management : an internat. publication of the Product Development & Management Association 1 Working paper / Harvard Business School, Division of Research 1
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Source
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ECONIS (ZBW) 42 OLC EcoSci 12 RePEc 4 Other ZBW resources 4
Showing 1 - 10 of 62
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Coastal communities' participation in reducing single-use plastic bags : the role of awareness of harm and responsibility for environmental protection
Huy Van Le; Le Chi Cong; Leenders, Mark A. A. M. - In: Journal of Trade Science 12 (2024) 1, pp. 3-21
Purpose - This research aims to explore the role of awareness of harm and responsibility for environmental protection in reducing pollution from single-use plastic bags (SPBs) in coastal communities (CCs). To this end, this study develops and tests a unique model that explains residents'...
Persistent link: https://www.econbiz.de/10014554114
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The marketing systems approach for designing effective marketing interfaces and a circular economy
Leenders, Mark A. A. M.; Bueren, Bart J. A. van; … - In: Journal of macromarketing 44 (2024) 2, pp. 339-344
Persistent link: https://www.econbiz.de/10014584739
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Food vloggers and their content : understanding pathways to consumer impact and purchase intentions
Nguyen Thi My Nguyet; Bao Ngoc Le; Leenders, Mark A. A. M. - In: Journal of Trade Science 12 (2024) 2, pp. 117-133
Purpose This study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the drivers of positive reception among audiences. It examines how entertainment, information and interaction values affect attitudes toward food videos and vloggers. Additionally, it...
Persistent link: https://www.econbiz.de/10014636955
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Strategic intent constellations in market expansion of a Chinese firm : the case of Dalian Wanda
Zhou, Michael; Cong, Ling Mei; Leenders, Mark A. A. M. - In: Journal of strategic marketing 31 (2023) 8, pp. 1357-1378
Persistent link: https://www.econbiz.de/10014553091
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Relationship value benefits of membership programs, heterogeneous stakeholders and museum impact beyond fees
Ebbers, Joris Jan; Leenders, Mark A. A. M.; Augustijn, … - In: European Management Review 18 (2021) 4, pp. 418-432
Persistent link: https://www.econbiz.de/10012634875
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Ambient scent as a mood inducer in supermarkets : the role of scent intensity and time-pressure of shoppers
Leenders, Mark A. A. M.; Smidts, Ale; El Haji, Anouar - In: Journal of retailing and consumer services 48 (2019), pp. 270-280
Persistent link: https://www.econbiz.de/10012001306
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The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen; Leenders, Mark A. A. M.; O'Shannassy, … - In: Journal of strategic marketing 27 (2019) 3, pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
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Building a local identity through sellout crowds : the impact of brand popularity, brand similarity, and brand diversity of music festivals
Lopez, Carmen; Leenders, Mark A. A. M. - In: Journal of strategic marketing 27 (2019) 5, pp. 435-450
Persistent link: https://www.econbiz.de/10012202762
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Social networking from a social capital perspective : a cross-cultural analysis
Krishen, Anjala S.; Leenders, Mark A.A.M.; Muthaly, Siva; … - In: European Journal of Marketing 53 (2019) 6, pp. 1234-1253
Purpose: Using social capital theory (SCT), the purpose of this research is to determine the success of social networking in societies that may be lower in social capital, for example in Poland, versus those which are higher in social capital, such as the USA. Design/methodology/approach: This...
Persistent link: https://www.econbiz.de/10012068011
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Antecedents and Consequences of Green Innovation in the Wine Industry : The Role of Channel Structure
Leenders, Mark A.A.M. - 2014
In this study, we place green innovation in a broader technology development, commercialization and distribution context to test hypotheses in three areas: (1) the internal versus external drivers of green innovation; (2) the effect of green innovation on business performance; and (3) the role of...
Persistent link: https://www.econbiz.de/10013044484
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