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~type_genre:"Aufsatz in Zeitschrift"
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Market segmentation
8
Marktsegmentierung
8
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5
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5
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3
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3
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2
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2
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2
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Aufsatz in Zeitschrift
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Leisch, Friedrich
14
Dolnicar, Sara
11
Grün, Bettina
3
Hornik, Kurt
2
Backer, Elisa
1
Geyer, Alois
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Kaiser, Sebastian
1
Kleiber, Christian
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Kuan, Chung-ming
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Lazarevski, Katie
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Randle, Melanie
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
2
Econometric theory
1
Journal of applied econometrics
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Journal of business research : JBR
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ECONIS (ZBW)
14
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1
Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 423-436
Persistent link: https://www.econbiz.de/10011730667
Saved in:
2
Visiting friends or relatives?
Backer, Elisa
;
Leisch, Friedrich
;
Dolnicar, Sara
- In:
Tourism management : research, policies, practice
60
(
2017
),
pp. 56-64
Persistent link: https://www.econbiz.de/10011675940
Saved in:
3
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Saved in:
4
Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
; …
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
Saved in:
5
Using graphical statistics to better understand market segmentation solutions
Dolnicar, Sara
;
Leisch, Friedrich
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10010347870
Saved in:
6
Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie
;
Leisch, Friedrich
;
Dolnicar, Sara
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
Saved in:
7
Biclustering : overcoming data dimensionality problems in market segmentation
Dolnicar, Sara
;
Kaiser, Sebastian
;
Lazarevski, Katie
; …
- In:
Journal of travel research : a quarterly publication of …
51
(
2012
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10009491843
Saved in:
8
Quick, simple and reliable : forced binary survey questions
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10009011274
Saved in:
9
Evaluation of structure and reproducibility of cluster solutions using the bootstrap
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10003956327
Saved in:
10
An investigation of tourists' patterns of obligation to protect the environment
Dolnicar, Sara
;
Leisch, Friedrich
- In:
Journal of travel research : a quarterly publication of …
46
(
2008
)
4
,
pp. 381-391
Persistent link: https://www.econbiz.de/10003860920
Saved in:
1
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