Liao, Hsiu-Li; Liu, Su-Houn; Lin, Chi-Wen - In: Review of Economics & Finance 3 (2013) August, pp. 58-69
This study focuses on the tourism websites that are doing destination marketing for some remote areas. This study proposes that when interactivity is put into the website to create users' virtue experience with the remote areas, different user may response differently. Two kinds of user's...