Li, Shuainan; Phang, Chee Wei; Ling, Hong - In: Industrial Management & Data Systems 119 (2019) 8, pp. 1608-1624
Purpose: While previous research underscored self-presentation desire as an important motivator of digital item purchase, user needs for digital items may become increasingly inner-focused with the maturation of virtual communities (VCs). The purpose of this paper is to posit that...