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European journal of marketing : EJM
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To measure or not to measure? : an empirical investigation of social impact measurement in UK social enterprises
Liston-Heyes, Catherine
;
Liu, Gordon
- In:
Public management review
23
(
2021
)
5
,
pp. 687-709
Persistent link: https://www.econbiz.de/10012498285
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A study of non-profit organisations in cause-realted marketing : stakeholder concerns and safeguarding strategies
Liston-Heyes, Catherine
;
Liu, Gordon
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1954-1974
Persistent link: https://www.econbiz.de/10010205948
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