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  • Search: person:"Liu, Chih-Yao Gordon"
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Year of publication
Subject
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Business 2 Management and Marketing 2 Business network 1 Commerce 1 Großbritannien 1 Nonprofit organization 1 Nonprofit-Organisation 1 United Kingdom 1 Unternehmensnetzwerk 1
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Online availability
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Free 3
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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Undetermined 3 English 1
Author
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Liu, Chih-Yao Gordon 3 Liston-Heyes, Catherine 2 Eng, Teck Yong 1 Ko, Wai Wai 1 Ko, Wei-Wei 1 Liu, Chih-yao Gordon 1 Sekhon, Yasmin Kaur 1
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Published in...
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Nonprofit and voluntary sector quarterly 1
Source
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BASE 3 ECONIS (ZBW) 1
Showing 1 - 4 of 4
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Social Alliance and Employee Voluntary Activities: A Resource-Based Perspective
Liu, Chih-Yao Gordon; Ko, Wei-Wei - 2011
The corporate social responsibility literature devotes relatively little attention to the strategic role played by employee voluntary activities (EVAs) in social alliances. Using the resource-based perspective of the organization to frame the data collection and the analyses, this article...
Persistent link: https://www.econbiz.de/10009429907
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Cause-Related Marketing in the Retail and Finance Sectors: An Exploratory Study of the Determinants of Cause Selection and Nonprofit Alliances
Liston-Heyes, Catherine; Liu, Chih-Yao Gordon - 2010
Firms devote increasing funds and resources to cause -related marketing (CRM). This report seeks to uncover some of the factors that explain how firms choose between competing social causes in the development of their CRM strategy. The behavior of firms traded on the London Stock Exchange is...
Persistent link: https://www.econbiz.de/10009429839
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Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries
Liu, Chih-Yao Gordon; Liston-Heyes, Catherine; Ko, Wai Wai - 2010
The purpose of cause-related marketing (CRM) is to publicise and capitalise on a firm’s corporate social performance (CSP) by enhancing its legitimacy in the eyes of its stakeholders. This study focuses on the firm’s internal stakeholders – i.e. its employees – and the extent of their...
Persistent link: https://www.econbiz.de/10009429840
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The role of relationally embedded network ties in resource acquisition of British nonprofit organizations
Eng, Teck Yong; Liu, Chih-yao Gordon; Sekhon, Yasmin Kaur - In: Nonprofit and voluntary sector quarterly 41 (2012) 6, pp. 1092-1115
Persistent link: https://www.econbiz.de/10009697912
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