Haller, Coralie; Hess-Misslin, Isabelle; Mereaux, Jean-Paul - In: International Journal of Wine Business Research 33 (2020) 2, pp. 176-196
Purpose: Several studies in management science have called for a better understanding of the experience economy approach to develop wine tourism. Few studies, however, have analysed experiential dimensions in the context of French wine-growing regions. The purpose of this paper is to focus on...