Maji, Somnath; Maity, Samir; Giri, Debasis; Castillo, Oscar - In: Decision analytics journal 6 (2023), pp. 1-17
With the development of the internet and the availability of smart phones, online shopping and the number of digital buyers have increased enormously under the present social context (COVID-19). The major pitfall of this marketing system is the random non-availability of/refusal by customers....