Search Results - person:"Mardiah, Alin"

Data security and privacy concerns of AI-driven marketing in the context of economics and business field: an exploration into possible solutions

Alhitmi, Hitmi Khalifa; Mardiah, Alin; Al-Sulaiti, … - In: Cogent Business & Management 11 (2024) 1, pp. 1-9

Interest in artificial intelligence (AI) is widespread across several industries, such as marketing, but worries about its ethical and legal consequences are increasing. This article examines concerns regarding data security and privacy in AI-powered marketing and discusses possible remedies....

Persistent link: https://www.econbiz.de/10015456686

Data security and privacy concerns of AI-driven marketing in the context of economics and business field : an exploration into possible solutions

Alhitmi, Hitmi Khalifa; Mardiah, Alin; Al-Sulaiti, … - In: Cogent business & management 11 (2024) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10015446639