Search Results - person:"Martin, Oscar"

Causal foreign market selection and effectual entry decision-making : the mediating role of collaboration to enhance international performance

Chetty, Sylvie K.; Martín Martín, Oscar; Bai, Wensong - In: Journal of business research : JBR 172 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10014543415

International market, network, and opportunity selection : a systematic review of empirical research, integrative framework, and comprehensive research agenda

Francioni, Barbara; Martín Martín, Oscar - In: Journal of international management 30 (2024) 5, pp. 1-25

Persistent link: https://www.econbiz.de/10015107864

Liability of political embeddedness in Chinese multinationals : implications for headquarters' roles and reverse knowledge transfer

Su, Cong; Holm, Ulf; Martín Martín, Oscar - In: International business review 33 (2024) 3, pp. 1-14

Persistent link: https://www.econbiz.de/10015083701

Determinants of mobile social media use, customer heterogeneity, and international microsegmentation

Ju, Xingting; Martín Martín, Oscar; Chocarro, Raquel - In: International journal of consumer studies 46 (2022) 4, pp. 1127-1148

Persistent link: https://www.econbiz.de/10013328247

Foreign market entry knowledge and international performance : the mediating role of international market selection and network capability

Martín Martín, Oscar; Chetty, Sylvie K.; Bai, Wensong - In: Journal of world business : JWB 57 (2022) 2, pp. 1-14

Persistent link: https://www.econbiz.de/10013191134

Determinants of mobile social media use, customer heterogeneity, and international microsegmentation

Ju, Xingting; Martín Martín, Oscar; Chocarro, Raquel - In: International Journal of Consumer Studies 46 (2021) 4, pp. 1127-1148

Persistent link: https://www.econbiz.de/10012635160

Value creation in mobile social media : a systematic review and agenda for future research

Ju, Xingting; Chocarro, Raquel; Martín Martín, Oscar - In: Baltic Journal of Management 16 (2021) 5, pp. 745-764

Purpose: The purpose of this study is to provide a systematic review of the current state of research regarding mobile social media use for value creation by firms and customers and an agenda for future research. Design/methodology/approach: The authors conducted a systematic review following...

Persistent link: https://www.econbiz.de/10012637779

Financial inclusion as enabler for innovation in banking

Fernández-Olit, Beatriz; González-Sanz, Gloria; … - In: Foresight and STI governance : journal of the National … 16 (2022) 3, pp. 95-105

Persistent link: https://www.econbiz.de/10015412294

Dual business relationships, opportunity knowledge, and new product development : a study on returnee young ventures

Bai, Wensong; Johanson, Martin; Martín Martín, Oscar - In: Journal of international marketing 27 (2019) 3, pp. 26-42

Persistent link: https://www.econbiz.de/10012106858

Opportunity discovery and creation as a duality : evidence from small firms' foreign market entries

Chetty, Sylvie K.; Karami, Masoud; Martín Martín, Oscar - In: Journal of international marketing 26 (2018) 3, pp. 70-93

Persistent link: https://www.econbiz.de/10011924487