Search Results - person:"Martinez Garcia, Jose Antonio"

Understanding customer loyalty through system dynamics : The case of a public sports service in Spain

Martínez García, Jose Antonio; Martínez Caro, Laura - In: Management Decision 47 (2009) 1, pp. 151-172

Purpose – The aim of this paper is to propose a model for understanding a complex management issue – the customer loyalty in a public sports service. Design/methodology/approach – Customer loyalty is discussed through the methodology of system dynamics. The proposed model considers the...

Persistent link: https://www.econbiz.de/10014932928

Building better causal models to measure the relationship between attitudes and customer loyality

Martinez Garcia, Jose Antonio; Martinez Caro, Laura - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 437-447

Persistent link: https://www.econbiz.de/10003746151

Developing a multidimensional and hierarchical service quality model for the travel agency industry

Martínez Caro, Laura; Martínez García, Jose Antonio - In: Tourism management : research, policies, practice 29 (2008) 4, pp. 706-720

Persistent link: https://www.econbiz.de/10003709974

Developing a multidimensional and hierarchical service quality model for the travel agency industry

Martínez Caro, Laura; Martínez García, Jose Antonio - In: Tourism management : research, policies, practice 29 (2008) 4, pp. 706-720

Persistent link: https://www.econbiz.de/10007988329

Developing a multidimensional and hierarchical service quality model for the travel agency industry

Martínez Caro, Laura; Martínez García, Jose Antonio - In: Tourism management : research, policies, practice 29 (2008) 4, pp. 706-721

Persistent link: https://www.econbiz.de/10008879624

Cognitive–affective model of consumer satisfaction. An exploratory study within the framework of a sporting event

Martínez Caro, Laura; Martínez García, José Antonio - In: Journal of business research : JBR 60 (2007) 2, pp. 108-114

Persistent link: https://www.econbiz.de/10007772430

Measuring perceived service quality in urgent transport service

Martínez Caro, Laura; Martínez García, Jose Antonio - In: Journal of retailing and consumer services 14 (2007) 1, pp. 60-72

Persistent link: https://www.econbiz.de/10007772667