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Bewertung
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Beziehungsmarketing
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Customer value
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Journal of retailing
Applied economics letters
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Capturing the evolution of customer-firm relationships : how customers become more (or less) valuable over time
Mark, Tanya
;
Lemon, Katherine N.
;
Vandenbosch, Mark B.
; …
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10009781858
Saved in:
2
Capturing the Evolution of Customer–Firm Relationships: How Customers Become More (or Less) Valuable Over Time
Mark, Tanya
;
Lemon, Katherine N.
;
Vandenbosch, Mark
; …
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10010153016
Saved in:
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