Rizwan1, Muhammad; Ahmad, Shahzad Ubair; Mehboob, Najma - In: Asian Journal of Empirical Research 3 (2013) 2, pp. 208-219
In recent days, the companies are extensively using technology for the promotion of green marketing. This study aims to explore the factors that affect purchase intention and its build up a conceptual model to inspect the influence of three preceding factors (green perceived value, green...
